What it means, what it costs, and what to ask before you decide. I work with business owners across BBB Heart of Texas's service area.
Include your company name and city when booking.
I'm Michael Azcona, Business Development Representative at BBB Heart of Texas. These answers draw on BBB's published standards and explain how I approach the conversation with Texas businesses. Verify my directory listing.
Search, visibility & trust
Three guides for the questions business owners are asking now.
How your website, public profiles, and accurate business information help a customer verify you.
Read guideWhat still matters in search, what AI changes, and where trust fits into the customer’s decision.
Read guideCheck the identity, proof, policies, and service facts that tell your business’s public story.
Read guideIt is a voluntary review of a business against BBB Accreditation Standards. A business that is approved can be listed as Accredited in the BBB Directory and use the BBB Seal under its licensing rules. The business must keep meeting the standards.
It provides a verifiable public commitment to BBB's Standards for Trust. Approved businesses can use the Seal and their BBB Business Profile, with access to relevant BBB tools and support. The useful question is how those resources fit your business and customers. Accreditation does not guarantee leads, revenue, or search placement.
There is an annual fee, and BBB says its fees depend on factors including business size. I won't quote a single statewide number that may be wrong for your company. Tell me your business name, city, employee count, and number of locations; I'll review the current dues and explain what is included before you decide.
The eight standards are: Build Trust, Advertise Honestly, Tell the Truth, Be Transparent, Honor Promises, Be Responsive, Safeguard Privacy, and Embody Integrity. They describe the practices an Accredited Business commits to maintaining.
BBB reviews each business. The published standards generally call for a positive marketplace track record, required licensing, at least six months of operation or a qualifying prior track record, and at least a B rating across company-owned locations and headquarters. Eligibility and approval are determined by BBB, not by this website.
No. BBB reports on Accredited and non-accredited businesses. A business can have a strong rating without Accreditation.
No. BBB Accreditation is a trust and business-practices program, not a ranking guarantee. A complete, accurate public profile can help people understand and verify your business, but no honest person can promise a particular search or AI result.
BBB reviews the business against its standards and may approve it, request more information, or decline it. Timing varies by region and the facts of the application. I can help you understand what information to prepare and what happens next.
Yes. I can review your BBB presence, explain the standards and current dues that apply to your business, and discuss whether pursuing Accreditation makes sense. Book directly with me and include your company name and city.
How BBB fits into SEO, E-E-A-T and GEO, with a practical four-step public-record method.
Each guide has the answer, the official sources, and a direct way to reach me.
What can customers verify about your business? What does your advertising promise? And what happens when someone is ready to contact you? Those questions connect your public business information, your Accreditation decision, and your advertising strategy.
Let’s review what customers find on your BBB Business Profile, from contact information and services to locations and website links. Whether you operate one location or several, we can identify information that needs attention and discuss the appropriate next steps.
Discussing truthful advertising, accountability, and what BBB Accreditation means for a qualified business.
Let’s discuss available BBB advertising opportunities, where visitors would land, and how phone and form inquiries can be tracked. I bring advertising sales and conversion-tracking experience to the conversation, including working with external marketing agencies. Bring your current campaign and the audience you want to reach.
I'll review your current BBB presence, answer your questions, and walk through the current dues that apply. Please include your company name and city when booking.
Book with Michael · 817-383-4293 · Mazcona@fortworth.bbb.org