Identity and fit
Does the profile clearly show the right company name, phone, website, locations or service area, and the services the business actually offers? Check DBAs and distinct locations before merging records.
I’m Michael Azcona, Business Development Representative at BBB Heart of Texas. This is my independent explanation for Texas businesses. Verify my BBB directory listing.
Real work and credentials
Does the website show specific projects, services, people and qualifications? Are licenses, certifications, awards, memberships and BBB Accreditation described accurately, with a way to verify current status where appropriate?
BBB Customer Reviews
The path after discovery
If a customer reaches the BBB profile or company website, can they understand the offer, evaluate evidence and find a working way to contact the business? A thin profile can waste the attention a campaign creates.
Ownership after Accreditation
Who will update the profile, keep credentials current and correct conflicting records? Accreditation starts an ongoing public commitment. A website or directory correction still belongs to the owner of that record.
Placement can earn the first look. The trust story must earn the next step.
Start with what is true, fix what is stale, and show real work. Keep the record useful after Accreditation begins.
Download the one-page PDF · Explore Accreditation questions
Check the sources
These are BBB’s statements about its program and Google’s statements about its search systems. The practical interpretation above is mine.
Bring me the business you built.
Include your company name and city when booking. We’ll examine what the public can verify and whether Accreditation fits your business.
Book with Michael · 817-383-4293 · Mazcona@fortworth.bbb.org