Advertising review
BUILD THE BRAND.
PROTECT THE CLAIM.
Could your online marketing be doing your business more harm than good?
Your website is not just content.
It is a collection of claims.
Choose a question. Open the details.
Can You Support Your Advertising Claims?
Support what you advertise.
Can you substantiate every advertised claim? Are your licenses, certifications, testimonials and advertised results presented accurately?
Check the promises on your website, social posts, truck lettering and printed materials. Does the evidence support what a customer will understand?
The FTC requires a reasonable basis for objective advertising claims before they run.
Check the source: FTC advertising substantiationExplore the standards behind BBB advertising review.
Check the source: BBB Code of AdvertisingWhat Does Your Guarantee Cover?
Make the promise clear.
Do you offer a SATISFACTION GUARANTEE? Are its conditions and limitations clearly disclosed?
What is covered? For how long? What must the customer do? What happens if the customer is dissatisfied?
A money-back guarantee does not replace evidence supporting an advertising claim.
Check the source: FTC guarantees and advertisingWhat Can Advertising Violations Cost?
TDLR administrative penalties
UP TO$5,000
PER DAY FOR EACH VIOLATION
Texas Occupations Code §51.302 sets this maximum for a TDLR-regulated program when its governing law does not specify another maximum. Each day a violation continues or occurs is a separate violation.
The applicable law, violation and enforcement criteria determine the penalty. This is not an automatic fine for every website error or a rule covering every Texas contractor.
Check the source: Texas Occupations Code §51.302Can BBB Review Ads Before Publication?
An extra set of eyes.
That is not just a seal. That is ongoing advertising support.
Once Accredited, you can send new advertisements, guarantees, promotions and marketing campaigns to me for advertising review before publishing them.
Would you rather identify a problem before it is published, or after a customer, competitor or regulator finds it?
Protect the claim before you publish it.
Check the source: BBB Code of AdvertisingContact Michael to coordinate Heart of Texas advertising-review support. Review is not legal advice or a guarantee against regulatory action.
How Do I Request an Advertising Review?
Start with your business.
Book time with me to discuss your public marketing and the Accreditation application process.
Pay nothing unless your business is approved. If claims require modification or substantiation during the Heart of Texas application review, you will be advised before approval. You are not charged while those issues are being addressed.
We will review the applicable Accreditation fees and terms together before you apply.
Bring your website and the advertising you want reviewed.