THE PLAYBOOK - Michael Azcona
AI VS SEO
SEO is not dead, but our old SEO pitch should be.
Start with what customers can find, understand, and verify about your business. Then look at what happens when they contact you.
READ IS SEO DEAD? (PDF)SEARCH IS CHANGING.
SEO helps search engines discover and understand your website. AEO describes organizing useful information around clear answers. GEO is a term used for efforts to make content useful in generative search experiences.
Google says established SEO practices remain relevant to AI Overviews and AI Mode. Helpful text, accessible pages, and accurate information still matter.
Check the source: Google Search CentralNAME. ADDRESS. PHONE.
SAME BUSINESS.
DIFFERENT DETAILS?
An old address. A wrong phone number. A different business name. Which one should your next customer trust?
Compare your website, BBB Business Profile, and social accounts. Check the contact details, services, hours, and location information. Make it clear which details belong to each location.
NO WEBSITE?
YOU STILL HAVE SOMETHING TO SHOW.
Your BBB Business Profile can be your sounding board. Let’s review the available ways to show your products, services, project photos, videos, and social media links.
SHOW YOUR WORK. MAKE THE DETAILS COUNT.
Bring your photos, videos, and current business information. We can review what is already there and what needs attention.
AI NEEDS
HUMAN JUDGMENT.
Before publishing, check the facts, sources, and what the wording promises. Is the certification current? Can you support the advertised result? Does the guarantee explain its conditions?
Your message carries your name. Make sure it says what you mean.
Explore advertising reviewEXPLORE THE BBB AI HUB
AI IS CHANGING BUSINESS.
LEARN HOW TO USE IT.
Where do you start? What can AI help you do? How do you check its work? Explore the BBB AI Hub for practical AI learning, business applications, and responsible use.
LEVEL 1
BUILD YOUR FOUNDATION.
Start with AI basics, clearer prompts, and everyday uses.
LEVEL 2
PUT AI TO WORK.
Explore workflows, automation, and practical business applications.
LEVEL 3
EXPLORE WHAT’S NEXT.
Go deeper into AI strategy, governance, and advanced agents.
Explore current learning options on BBBAIHUB.org.
READ IS SEO DEAD? (PDF)
Search, business information, evidence, and tracking. By Michael Azcona.
WHAT HAPPENS AFTER THEY FIND YOU?
Explore Is SEO Dead? and see how tagged BBB links, call clicks, forms, and bookings fit into GA4 tracking.
Is SEO Dead? Explore GA4 TrackingWORK I HAVE PUT INTO PRACTICE.
I have reviewed public business information and BBB-related advertising claims, identified discrepancies for follow-through, expanded service categories for review, coordinated website destinations, and added tagged BBB referral links.
That experience connects the public profile, the advertising promise, and the next customer action.
BRING YOUR BUSINESS.
BRING YOUR QUESTIONS.
Let’s discuss your BBB presence, Accreditation, advertising opportunities, and what you want to measure. Include your company name, city, and website if you have one.
Book with Michael